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Position: Country General Manager - Europe

Job overview

Kailas is one of the leading outdoor brands from China now looking to hire a GM to oversee all the sales, marketing, products, and distribution activates in Europe.  

Role & Responsibilities

l  Full P&L responsibility for Europe operations including wholesale, retail, ecommerce, marketing, inventory management, operations, and finance.

l  Responsible for strategic direction and implementation of the Market Development Plan and the alignment of product, marketing, and distribution.

l  Manage Omni Channel sales organization to maximize growth opportunities and create a seamless customer experience across all channels

l  Expand retail presence in new markets.

l  Broaden brand awareness with increased strategic spending on marketing initiatives including PR, digital, social, trade, and traditional media.

l  Responsible for optimizing operations thru the development of systems and processes to minimize cost while exceeding customer expectations.



l  Strong Outdoor Industry Sales and marketing experience is a plus. 

l  Strong outdoor industry contacts.

l  Experience working with product development and product merchandising is a plus.

l  Experience in working with a diverse group of individuals.

l  Demonstrated ability to work with and inspire a broad range of individuals to work toward a common goal.

l  Must have a track record in re-establishing procedures, implementing key sales and marketing initiatives and executing processes.

l  Experience executing a go-to-market strategy

l  OTHER: significant travel is required (50%)